Pepsi MAX launched a new ‘Refreshed Christmas’ campaign, in which they gave Christmas a new look. A strong concept on the drawing board for sure, but where do you start when putting it together? With PACT. Because we’re the perfect platform for this.
Our experts compiled a questionnaire, pushed it on our socials and collected more than 125 responses. Once we identified Gen Z’s point of view, we were able to present Pepsi with a straightforward overview. These results were then reflected in Pepsi’s 2021 December campaign: a Christmas cooking show with (Mara)Donnie & Friends. A spectacular, innovative and extravagant evening that gave the holiday season a whole new flavor.